Zumba Fitness, the global multimedia fitness leader and creator of the acclaimed Zumba dance-fitness party workout, announced that The Raine Group and Insight Venture Partners made a minority investment in the company. The strategic partnership will further grow and optimize the company’s digital and media footprint, generating more mass awareness for the global brand. The partnership will bring new benefits to all members of the Zumba community including class participants, instructors, fitness facilities and the health and fitness industry.
“This strategic partnership will allow us to unlock the potential of our brand for years to come”, said Alberto Perlman, CEO of Zumba Fitness. As when we founded Zumba, the success of our instructors and their ability to improve the lives of Zumba enthusiasts is what continues to drive us. With Raine’s media and entertainment resources and Insight’s technology and social media expertise, we’re perfectly positioned to make Zumba the premier lifestyle brand.”
Since its inception more than ten years ago, Zumba Fitness has proven that it bridges an important gap – a dance fitness workout that is appealing to both casual enthusiasts and active lifestyle consumers looking for a fun and energizing workout.
“As technology investors, we are extremely impressed by how Zumba’s founders are leveraging media and technology to build value for their community in dance studios, gyms and online,” said Jeff Horing, founder of Insight Venture Partners.
Insight Venture Partners is a leading private equity and venture capital firm focused on the global software, Internet and data-services industries located in New York City.
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